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Mahindra EarthMaster wins accolade at the Construction Week India Awards 2011

Mahindra EarthMaster wins accolade at the Construction Week India Awards 2011 Mahindra EarthMaster, the first product from the stable of Mahindra Construction Equipment has emerged as the First Runner–Up in the “Research & Development Innovation Award” category at the Construction Week India Awards 2011.

The theme for this year’s Construction Week India Awards 2011 was ‘Celebrating Excellence in Nation Building’ with the aim of recognising and honouring the achievements of the Indian construction industry.

The award was received by Mr. Kairas Vakharia, Sr. Vice President Innovation & Business Head – Construction Equipment on behalf of Mahindra Construction Equipment at a glittering ceremony organised at the Taj Palace, Mumbai on 26th August 2011.

Speaking on the occasion Mr Kairas Vakharia, said “Winning the prestigious Construction Week Magazine award is a moment of great pride for us as it is a testimony of our efforts to bring innovation in the Construction Equipment space. Over the last 3 years, we have worked hard to create a world class – made in India, backhoe loader that has allowed customers to BREAKFREE from the old technologies. Some of the product features are unheard of in the Indian market like 2years unlimited hours warranty, Joysticks with Excavator like hydraulics, REMOTECARE, instrument cluster with audio and visual alerts. We are now applying the same BREAKFREE philosophy to give unmatched sales and service support through our 200+ outlets”

Mahindra EarthMaster won this award in a category which applauds innovative work which is helpful for the industry as a whole and thereby contributes to Nation Building.

The Mahindra EarthMaster is the Next Generation Backhoe Loader which has been a result of extensive customer centric research and innovative customer friendly technology. The Mahindra EarthMaster uses the revolutionary specially developed Mahindra DITEC Engine which helps save over 10% diesel when compared to other standard backhoe loaders. Moreover, the REMOTECARE system is an intelligent communication system that keeps the business owner or manager constantly informed about the machine through mobile phone based SMS updates. This allows customers complete control over their business, and helps manage their fleets from the comfort of their office, car or home. Be it business information like daily work reports, or warnings related to low fuel, filter clogging, engine oil pressure, customers get constant updates about their Mahindra EarthMaster 24X7.

With these innovative features and more, the Mahindra EarthMaster was indeed the winner!!!

About Construction Week India Awards