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Mahindra Excon

EXCON is the 3rd Largest Construction Equipment Exhibition in Asia hosted in India by the CII and is held once every 2 years.

EXCON 2011 was held from 23rd November 2011 to 27th November 2011 at Bengaluru.

Mahindra Construction Equipment participated for the first time in EXCON 2011, Hall no 2, Stall 1234. Alternative Thinking and the desire to Accept No Limits helped us put up a grand show at EXCON 2011. The Mahindra Construction Equipment team created a whole new experience of interacting with earth moving machinery in a comfortable air-conditioned indoor hall away from all the dust and hot sun.

The crowd at our pavilion was a testimony to the acceptance of our customers to this new concept.

The Mahindra EarthMaster pavilion was loaded with new and never seen before attractions.

The Mahindra Construction Equipment Pavilion was designed using inspiration from the product itself. The Dipper and Bucket formed the main arch while the tyres became the reception desks.

The Pavilion had an ‘EarthMaster Knowledge Zone’ – A single point information kiosk where customers walking in could get information about the EarthMaster. This was a one stop tool which explained the EarthMaster USPs in a graphical and simple to understand manner. Also, each section was supported with actual testimonies from existing EarthMaster customers.

Nothing beats the opportunity to practically experience the machine. To provide this working experience, a simulation based game was created which used the actual joysticks to operate a virtually created EarthMaster.

The REMOTECARE Zone had a working model of the REMOTECARE system – a key differentiator in the EarthMaster. The working model could on the spot send messages and give live demonstrations to the customers.

A special zone was created where customers could get a good leg massage as they watched the EarthMaster Product Film in a regional language of their choice.

All this and more was planned and executed to ensure that every customer walking into the Mahindra Construction Equipment Pavilion got a complete experience of the Mahindra EarthMaster.